The ATPColor printers have a contact sublimation unit. 90% of the competing brands have only heated air.
This evaluation of ATPColor Direct to Fabric textile printer technology is based on ten years awareness of wide-format inkjet textile printers.
ATPColor is dedicated to textile printers. They do not make UV-cured printers. They do not make solvent ink printers.
They concentrate on doing well in their field of knowledge: printing on polyester fabrics with disperse dye ink.
It could have been the ATPColor choice of ink; their better sublimation system; and the choice of media used in their demo room. But for grand-format size, I found their color what you need: namely COLORFUL.
“To print on transfer paper and then have to have a separate heat transfer press would add too much expense and take too much space (to have two machines to do what a single ATPColor can produce).”